Find what's quietly
costing you rankings.
We crawl up to 20 pages and check the technical, content and AI-search issues holding you back, then hand you a fix prompt for each. Free.
What the audit checks.
A real crawl of your pages, not a surface-level scan of your homepage.
An overall score
One 0–100 on-page score for the pages we crawl, so you know where you stand at a glance.
Every issue, ranked
Critical, warning and info issues with the pages affected and how to fix each one.
Real Core Web Vitals
LCP, CLS and Total Blocking Time measured on your homepage via Lighthouse.
The problems holding you back are invisible.
Broken links, error pages, duplicate titles and slow loads don't show up when you look at your own site. They show up in a crawl.
Looks fine. Loads fine. Traffic is just… flat, and nobody can tell you why.
Most technical SEO problems are invisible from the front end.
Specific, countable, and every one of them fixable.
A real crawl, not a scan
We fetch up to 20 of your pages and check each one, so you see issues that only show up deeper in the site.
Speed measured, not guessed
Core Web Vitals come from a real Lighthouse run on your homepage, LCP, CLS and Total Blocking Time.
A fix with every issue
Each problem lists the pages affected and what to actually change, not just a red flag and a score.
One domain in, a real audit out.
An actual crawl of your pages. Give it a minute or two and keep the tab open.
Enter your domain
No login, no verification, no code to install.
Paste any public site, yours or a competitor's. Nothing to install and no account needed.
We crawl up to 20 pages
16 of 20 pages
A real crawl, not a homepage scan. We follow your site and check each page as we go.
Get the report
A score, every issue ranked by severity, the pages affected, and exactly how to fix each one.
How to read, and act on, an SEO audit.
A long issue list is overwhelming until you know the order to fix things in. This is that order.
What an SEO audit actually tells you
An audit answers one question: is anything stopping search engines from finding, crawling, understanding or trusting your pages? That splits into technical health (can it be crawled and indexed, is it fast, is it secure) and on-page quality (does each page have a unique title, a clear H1, real content, working links).
It won't tell you whether your content is good or your keywords are right. It tells you whether the mechanics are in the way, which is worth ruling out before you blame the writing.
What this free audit checks
The report groups its checks into eight categories, each scored 0 to 100 and shown on the radar chart. A check passes, warns or fails, and the issue list below it names the exact pages affected.
- Foundation
- Whether every crawled page loads over HTTPS, and whether the site has a reachable robots.txt and an XML sitemap.
- Crawl & Index
- Pages returning 4xx or 5xx status codes, and how many pages redirect. Error pages can't be indexed, and every redirect costs crawl time.
- Content SEO
- Missing meta descriptions, a missing or repeated H1, skipped heading levels, and thin pages with too few words for their type (a blog post needs more than a contact page).
- Metadata & Canonical
- Missing title tags and titles outside roughly 40 to 65 characters, duplicate titles and descriptions across pages, missing or conflicting canonical tags, and missing Open Graph tags for social sharing.
- Performance
- A Lighthouse performance score for your homepage, plus pages the crawler found slow to respond or load and pages over the size budget.
- Media & UX
- Images without alt text, pages without a favicon, and pages that are hard to read (a Flesch reading-ease score under 50).
- Architecture & Links
- Pages that link to broken URLs, orphan pages with no internal links pointing at them, and how many internal links the crawl found.
- GEO / AEO
- Signals that help AI answer engines like ChatGPT and Google's AI Overviews understand and cite a page: structured data, enough depth to quote, and a clean heading structure.
Core Web Vitals in your report
Core Web Vitals are Google's page experience metrics. The report measures your homepage with a Lighthouse lab test on desktop, which is repeatable and good for spotting problems, but it's one page under test conditions. What Google actually uses is field data from real Chrome users, which you'll find in the Core Web Vitals report in Search Console once a page has enough traffic.
- LCP (Largest Contentful Paint)
- How long the biggest element in view, usually a hero image or headline, takes to appear. Google's target is 2.5 seconds or less.
- CLS (Cumulative Layout Shift)
- How much the layout jumps around while the page loads. Aim for 0.1 or less. Images without set dimensions and late-loading banners are the usual causes.
- TBT (Total Blocking Time)
- How long heavy JavaScript blocks the page from responding during load. It's a lab stand-in for INP (Interaction to Next Paint), the real Core Web Vital, which needs real users to measure. Google's INP target is 200 milliseconds or less.
Fix in this order
Not all issues are equal. Anything that stops a page being indexed outranks everything else, because an unindexed page can't rank at all. Then broken links and server errors, which waste crawl budget and frustrate users. Then duplicates and missing titles, which confuse search engines about which page to show. Speed and alt text matter, but they rarely move the needle while pages are kept out of the index.
The issue list is already sorted that way, high severity first. Work top-down and you'll usually find a handful of fixes account for most of the gap.
The issues most audits turn up
On most sites the same few problems come up again and again, and nearly all of them live in a template, so one fix corrects every page built from it.
- 1Missing or duplicate meta descriptions, often because a template reuses one description sitewide
- 2Titles that are too long, too short or the same on several pages
- 3A missing H1, or a logo and headline both marked up as H1
- 4Images with no alt text
- 5Internal links to pages that now 404 or redirect
- 6No structured data, or schema that fails validation
- 7Thin pages, like tag archives and near-empty category pages
Turning the report into a fix list
Every issue comes with the pages affected, why it matters and the steps to fix it. When there's anything to fix, the report also writes a fix prompt in Markdown that covers every open issue. Copy it into Claude Code, Cursor or any AI editor working on your codebase and it has the full brief, or paste it into a ticket for whoever maintains the site.
Fix at the template level where you can. A missing H1 on 12 blog posts is usually one missing line in the blog post template, not 12 separate jobs.
Structured data after Google's FAQ change
Google retired HowTo rich results in 2023 and FAQ rich results in May 2026, so adding FAQPage markup no longer earns the expandable Q&A in search results. Structured data is still worth having: it tells search engines and AI assistants, in a form they can't misread, what a page is. Article, Product, Review, Event and Breadcrumb markup still earn rich results.
When a page has no JSON-LD, the audit suggests a type that fits it: Article for a blog post, Organization for your homepage, and WebPage (or something more specific, like Product or SoftwareApplication) elsewhere. Validate with Google's Rich Results Test and the schema.org validator before you ship it.
What a free 20-page audit can't see
Knowing the limits stops you reading a clean report as a clean site. This audit samples up to 20 pages, so problems in deeper sections can be missed. It reads the HTML your server sends without running JavaScript, so sites rendered in the browser look thinner than they are. It doesn't read noindex tags yet, it tests speed on your homepage only, and it doesn't cover mobile usability, backlinks or keyword targeting.
Google Search Console fills most of those gaps for free on a site you've verified:
- 1Open the Page indexing report and read every reason under "Why pages aren't indexed"
- 2Paste your most important URLs into URL Inspection and run a live test to see the page as Google renders it
- 3Open the Core Web Vitals report for field data from real visitors, on mobile and desktop
- 4Check Sitemaps to confirm Google read your sitemap without errors
- 5Run this audit again for the on-page issues Search Console doesn't report
How often to re-audit
Sites break quietly. A redesign drops H1s, a plugin adds noindex, a migration orphans a section. Auditing once and never again means you find out months later, from a traffic chart. Monthly suits most sites, and a recent report is cached for 48 hours, so leave at least that long after your fixes before you check them.
- 1Fix pages that can't be indexed first, because they can't rank at all
- 2Clear broken links and server errors next
- 3Give every page a unique title and one clear H1
- 4Then work on speed, images and alt text
- 5Re-audit after every redesign, migration or big release
Or let your agent do it for you
This tool is one check. SEOLadders is an AI SEO agent that runs the whole job on your site, every day.
A site audit with fix steps
It audits your site and lists what to fix, with steps written for the platform your site runs on. Content Radar spots pages losing clicks.
Keyword research and topic clusters
It finds what your customers search for, groups it into topic clusters around pillar keywords, and plans the articles that cover them.
30 articles a month, published
It writes and publishes 30 articles a month to your site, with images, citations and links. Auto-publish is on once your CMS is connected; turn on Review mode to approve each one.
Backlink outreach, drafted
It finds link targets and drafts the outreach for you to send from your own inbox. The link exchange places links inside members' articles.
Tracked on six AI engines
It tracks whether ChatGPT, Perplexity, Gemini, Claude, Google AI Overview and Google AI Mode recommend you, rechecked throughout the week.
3-day free trial. Cancel anytime, no charge, no questions.
More free tools.
The rest of the toolkit, free to use right now.
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Try freeKeyword Difficulty Checker
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Try freeDomain Rating Checker
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Try freeSEO Audit, answered.
What it does, what it runs on, and how it fits the platform.
See the full platform →A check of whether anything on your site stops search engines from crawling, indexing and understanding your pages. A good audit covers technical health (status codes, redirects, canonicals, HTTPS, speed) and on-page basics (titles, meta descriptions, headings, alt text, structured data), and tells you what to fix first.
Rank on Google and get cited
by AI on autopilot
Connect your site once and the work runs in the background, it finds the topics, builds the content and authority behind them, then tracks where you land on Google and how often AI platforms recommend you.