Shopify integration

Publish to your Shopify blog

Every SEO article lands in your store's blog with its cover image, excerpt and search engine listing filled in, and your theme makes it look like the rest of your store. No code.

Start freeSee the setup guide
How it works

About ten minutes to set up

  1. 1

    Create a small app

    In Shopify's Dev Dashboard, make an app named SEOLadders that can read and write content.

  2. 2

    Install it and copy two codes

    Install it on your store, then copy its Client ID and Client secret.

  3. 3

    Connect and pick your blog

    Paste them into SEOLadders with your store address. Your blog is picked for you.

What arrives in Shopify

A complete blog post, in your theme

Everything a post needs to rank, filled in the way you would by hand.

Full article

Headings, lists, links, tables and images, shown in your theme's style.

Cover image and excerpt

The post's image and the summary shown on your blog page.

Search engine listing

The page title and meta description Google shows are set for you.

Clean web address

Each post gets a readable URL handle under your blog.

Safe republishing

Publishing again updates the same post. No duplicates.

Reads products, never changes them

Buying guides can name your products. No access to orders, customers or payments.

Setup guide

How to connect Shopify to SEOLadders, step by step

About 10 minutes, no code. Follow along in a second tab.

Before you start

  • You own the Shopify store, or are staff allowed to develop apps.
  • The store's blog. Every store has one called News: see Content → Blog posts → Manage blogs.
  1. 1

    Copy your store's address

    1. 1.Open your Shopify admin and copy the address from your browser bar. It looks like admin.shopify.com/store/my-store.

    This works too

    Settings → Domains shows an address ending in .myshopify.com, which also works. Your own domain does not, but articles still appear on it.

  2. 2

    Create the SEOLadders app

    Shopify asks you to make a small app so SEOLadders can add blog posts. It can read and write your store's content (blogs, posts and pages) and your products, so buying guides can name and link what you sell, and so the site audit can fix a product's SEO title, meta description and search visibility when you press Apply. It never changes a product's name, price, stock or description, and never sees orders, customers or payments.

    1. 1.Go to dev.shopify.com (the Dev Dashboard), logged in with the account that owns your store. Not shopify.dev, which is Shopify's documentation.
    2. 2.Click + on Create an app, and fill in:
      • App name: SEOLadders
      • App URL: https://www.seoladders.com/dashboard/cms-integration
      • Embed app in Shopify admin: untick it
      • Scopes: read_content,write_content,write_products
    4. 3.Click Create app.

    Asked to create a Partner organization?

    Click Create a new Partner organization, fill in your business details and come back. It is free.

  3. 3

    Install the app on your store

    1. 1.On the app's Overview, click the button in the Installs box (Install app, or Test app on a development store).
    2. 2.Pick your store and click Install.
    3. 3.Refresh the Overview: Install events shows 1.

    Don't skip this step

    An app that isn't installed is the most common reason connecting fails, even with the right Client ID and secret.

  4. 4

    Copy the Client ID and Client secret

    1. 1.On the app's Overview, find the Credentials box.
    2. 2.Copy the Client ID and Client secret with the copy buttons.

    Keep the secret private

    Treat it like a password and never share it in a screenshot. If it leaks, rotate it in the app's Settings and paste the new one into SEOLadders.

  5. 5

    Connect Shopify in SEOLadders

    1. 1.In SEOLadders, open Content → CMS Integration and click the Shopify card.
    2. 2.Paste the Store address, Client ID and Client secret.
    3. 3.Click Load blogs. Your blog (usually News) is picked for you.
    4. 4.Leave Publish live immediately on, click Test connection, then Save configuration.

    Articles go live on their own

    Once you connect, every finished article from your content calendar is published automatically. To check each one first, turn on review mode in Content → Auto Blog.

  6. 6

    Publish your first article

    1. 1.In SEOLadders, open Content → Content History and click any finished article.
    2. 2.Click Publish at the top right.
    3. 3.In Shopify, open Content → Blog posts. The article is there, marked Visible, with its cover, excerpt and search engine listing filled in.
    4. 4.Publishing the same article again updates the same post, so you never get a duplicate.

If something goes wrong

Shopify did not accept the Client ID and Client secret
The app is most likely not installed on the store yet (step 3). Otherwise, copy both again from the Credentials box.
Use your store's myshopify.com address
You pasted your own domain. Paste the admin address or the .myshopify.com one instead.
Add the write_products scope to your Shopify app
Your app was made before we asked for products. In the Dev Dashboard, open the app, add write_products to its scopes, click Release, then approve the update on your store. Save the connection in SEOLadders again: it reads your products and says how many it found. Publishing works either way; without it, buying guides can't name your products and the audit can't fix product SEO for you.
The cover image is very large
That's your theme. In Online Store → Themes → Customize, open Blog posts and set the image height to Small or Medium.

Still stuck? We set it up with you: contact us from your avatar menu, then Support. Developers can find every field and payload in the Shopify docs.

FAQ

Publishing to Shopify, answered

Setup, what gets published and what happens when you update.

See the full platform →

It is how Shopify lets an outside service add blog posts to your store. The app takes a few clicks in Shopify's Dev Dashboard, needs no code, and can only write your store's content (blogs, blog posts and pages) and read your products.

It can read your products, never change them: names, links, prices and whether they're in stock, so buying guides can recommend what you actually sell. It has no access to orders, customers or payments.

The one you pick when connecting. Every Shopify store comes with a blog called News, and SEOLadders selects it for you if it is your only blog.

Yes. Each article's search engine listing (page title and meta description) is set, along with the excerpt and cover image.

The same Shopify blog post is updated in place, so the address stays the same and there is no duplicate.

Yes. Switch off Publish live immediately and posts arrive hidden in Shopify, or turn on review mode in SEOLadders. Auto-publish is on by default once Shopify is connected.

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