Publish to any CMS
with a webhook.
When an article is ready, we POST it to a URL you control as clean JSON — Markdown, HTML, meta, featured image, FAQ, and JSON-LD. Wire it into Ghost, Webflow, Strapi, Notion, or your own stack.
Three steps to anywhere.
Add your endpoint
Paste the URL that should receive articles and pick POST or PUT. We generate a secret token for you.
We POST each article
Every finished article is delivered to your endpoint as JSON, signed with an X-Webhook-Secret header for verification.
You handle the rest
Your endpoint maps the payload into your CMS however you like. Full control, any platform, any format.
Everything you need, already structured.
The full article in both Markdown and HTML, SEO meta, the featured image, structured FAQ items, and JSON-LD schema — so you can render it however your CMS expects.
Every request carries an X-Webhook-Secret header — verify it with a constant-time match before you trust the body.
{
"id": "a1b2c3d4-…",
"title": "How to Build a SaaS",
"meta_title": "How to Build a SaaS",
"slug": "how-to-build-a-saas",
"meta_description": "A step-by-step guide…",
"content_markdown": "# How to Build…",
"content_html": "<h1>How to Build…</h1>…",
"keyword": "how to build a saas",
"article_type": "Guide: How-to",
"word_count": 1847,
"reading_time": 9,
"featured_image": { "url": "https://…", "alt": "…" },
"faq": [{ "question": "…", "answer": "…" }],
"json_ld": { "@type": "Article", … },
"created_at": "2026-05-09T12:00:00Z",
"generated_at": "2026-05-09T14:30:00Z"
}One webhook, every stack.
Built to reach anywhere — with the reliability details handled for you.
Any platform
Ghost, Webflow, Strapi, Notion, headless CMSes, static/MDX sites, or your own backend.
Signed & verified
A per-endpoint secret token in the X-Webhook-Secret header confirms every request is really from you.
Markdown + HTML
Get the content in whichever format your CMS prefers — no conversion on your end.
FAQ + JSON-LD
Structured FAQ items and ready-made schema ride along for rich results.
Retried on failure
If your endpoint hiccups, delivery is retried and the article is never lost — re-publish any time.
Predictable shape
A stable, documented JSON payload with Node and Python receiver examples in the docs.
Webhook publishing, answered
What it does, what it runs on, and how it fits the platform.
See the full platform →It's the escape hatch that reaches any CMS. When an article finishes, SEOLadders sends an HTTP POST with the full article as JSON to a URL you control. Your endpoint decides what to do with it — create a post in Ghost, a Webflow CMS item, a Notion page, a Markdown file, anything.
Rank on Google. Get cited by AI.
On autopilot.
Connect your site once and the work runs in the background — we find the topics, build the content and authority behind them, then track where you land on Google and how often AI platforms recommend you.