See if your page
looks trustworthy.
Enter a page URL and we'll score the Experience, Expertise, Authoritativeness and Trust signals on it, and tell you exactly what's missing. Free.
What the analysis shows you.
Every trust signal on the page, scored by pillar, with a fix for each one that's missing.
A score per pillar
Experience, Expertise, Authoritativeness and Trust, each scored on the signals we can see.
The exact signals
Every check spelled out and passed or missing, so nothing is a black box.
What to fix first
A specific fix for every missing signal, not a vague “improve your content”.
Great content still loses if nobody trusts it.
Search engines and AI models both lean on trust signals to decide who to surface and cite. Anonymous, undated, unsourced pages get skipped, however good the writing is.
Reads as content from nobody, in particular.
Same words, but now a real person and brand stand behind them.
Scored by pillar
Experience, Expertise, Authoritativeness and Trust are scored separately, so you see exactly which one is dragging you down.
Every signal named
No mystery grade. You see each check, whether it passed, and what it actually means for the page.
A fix for every gap
Each missing signal comes with a specific action, not a vague “improve your content quality”.
One page in, four scores out.
No black box. Every signal we check is named, and every gap comes with a fix.
Enter a page URL
Any public page, an article, a landing page, your homepage.
Paste any public page, an article, a landing page or your homepage. No login, no install.
We scan the signals
We read the page and check for the trust signals search engines and AI models look for.
Score by pillar
See Experience, Expertise, Authority and Trust scored separately, each with a fix for what's missing.
Understanding E-E-A-T.
What the four pillars mean, why they matter more now that AI answers for you, and the fastest ways to strengthen them.
What E-E-A-T actually is
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It comes from Google's Search Quality Rater Guidelines — the handbook human raters use to judge whether results are any good. Trustworthiness sits at the centre; the other three exist to support it.
Crucially, it is not a score Google calculates and applies to your page. There's no E-E-A-T number in the algorithm. What exists are many signals that correlate with these qualities, which is exactly what this tool checks: the observable, on-page evidence that a real, qualified, accountable source is behind the content.
Why it matters more in the AI era
AI assistants have the same problem search engines do, at higher stakes: they have to decide which sources to trust enough to repeat. Pages with clear authorship, dates, citations and entity markup are easier to verify and safer to cite, so they get pulled into answers more often.
That makes trust signals do double duty. They help you rank, and they help you get named when someone asks ChatGPT or Perplexity about your category.
How to strengthen your signals
Most sites lose points on the easy stuff, not the hard stuff: no byline, no date, no schema, no outbound sources. Those are all fixable in an afternoon, and they move you further than another 500 words.
- 1Put a real, named author byline on every substantive page
- 2Add Organization schema with sameAs, plus Person schema for authors
- 3Show a published or last-updated date, and actually keep it current
- 4Link out to primary sources for the claims you make
- 5Publish about, contact and policy pages, and link them sitewide
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Try freeE-E-A-T Analysis, answered.
What it does, what it runs on, and how it fits the platform.
See the full platform →E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It comes from Google's Search Quality Rater Guidelines — the handbook human raters use to judge result quality. Trustworthiness is the centre; the other three support it.
Rank on Google. Get cited by AI.
On autopilot.
Connect your site once and the work runs in the background — we find the topics, build the content and authority behind them, then track where you land on Google and how often AI platforms recommend you.