A brief you can
hand to a writer.
Enter a topic and get a ready-to-write brief: working title, an outline with talking points, an intro angle and target keywords. Free, no sign-up.
What's in the brief.
Enough direction that two different writers would come back with roughly the same article.
A title and the keywords
A working headline to write toward, plus the target keywords the finished piece should cover.
- Convert to WebP or AVIF
- Lazy-load below the fold
- Serve responsive sizes
Sections with talking points
Every heading comes with the specific points to make, so the writer never has to guess what belongs where.
Open with the cost of a slow site: a one-second delay measurably drops conversions. Frame speed as revenue, not a technical chore, then promise the fixes that move the needle first.
An angle for the intro
How to open the piece and why the reader should care, the part most briefs leave completely undefined.
Bad drafts usually start with a bad brief.
When the writer has to invent the angle, the structure and the audience themselves, the odds of getting back what you pictured are slim, and that's not the writer's fault.
hey can you write something about website speed? maybe 1500 words. make it good for SEO 🙏
sure… what angle? who's it for?
Two rounds of revisions later, it still isn't the article you pictured.
- Convert to WebP or AVIF
- Lazy-load below the fold
- Defer non-critical JS
- Inline critical CSS
Same request, ten seconds of work, and no guessing left to do.
Everyone writes the same article
A vague ask gets you a different piece from every writer. A brief means the draft that comes back is the one you had in your head.
No research round-trip
The talking points are already there, so the writer starts writing instead of spending an hour working out what the article should even say.
Fewer rewrites
Most rewrites trace back to a brief that never existed. Aligning before the draft is far cheaper than fixing it after.
One line in, a brief out.
The part of content planning nobody enjoys, finished before you finish your coffee.
Enter the topic
One topic. No settings, no forms, no sign-up.
One line describing what the article should be about. That's the entire input.
Get the brief
A working title, an intro angle, the sections in order with talking points under each, and the keywords to cover.
Hand it to the writer
# How to Improve Website… ## 2. Compress images - Convert to WebP - Lazy-load below fold
Copy the whole brief as clean markdown and drop it straight into Docs, Notion or your CMS.
How to brief an article and get what you pictured.
The generator gives you a solid starting brief. This is what makes briefs work, so you know what to keep, cut or sharpen.
What a content brief is actually for
A brief exists to settle the arguments before anyone writes a word: what this piece is about, who it's for, what angle it takes, and what it has to cover to be worth publishing. Get agreement there and the draft is a formality. Skip it and you negotiate all of that in the comments of a finished document, which is the most expensive place to do it.
It matters just as much when you're the writer. Briefing yourself forces the decisions that are easy to dodge while you're staring at a blank page and much harder to fix at 1,500 words.
What separates a good brief from a bad one
Length isn't the point. A short brief that names the angle beats a long one that lists requirements without ever saying what the piece is trying to do.
- 1A working title, so the direction is unambiguous
- 2The angle: what makes this piece different from what's already ranking
- 3The audience, in enough detail to set the depth and vocabulary
- 4Sections in order, each with the points it needs to hit
- 5Target keywords, so the writer isn't guessing at the search intent
From brief to published
A brief is a starting point, not a cage. The best pieces come back with something the brief didn't anticipate, and that's a good sign, not a deviation to correct.
- 1Send the brief before the writer starts, not after the first draft
- 2Let sections expand where the material genuinely deserves more room
- 3Add real examples, data and screenshots, the brief can't supply those
- 4Check the finished piece against the brief's talking points, not its wording
- 5Keep the brief with the article so future updates have the original intent
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Try freeContent Brief Generator, answered.
What it does, what it runs on, and how it fits the platform.
See the full platform →A content brief is the document you hand a writer before they start. It settles the angle, the audience, the structure and the keywords up front, so the draft that comes back is the article you actually pictured instead of a first guess.
Rank on Google. Get cited by AI.
On autopilot.
Connect your site once and the work runs in the background — we find the topics, build the content and authority behind them, then track where you land on Google and how often AI platforms recommend you.