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An enterprise module, or a tool you can start today.

Scrunch is now part of Sitecore and sells to brands with a CDN team. SEOLadders is one plan at $97 that tracks every engine and writes the content.

vs
Scrunch

The short version

Scrunch is a serious AI visibility platform that was acquired by Sitecore in June 2026, after raising $26M and growing from three to forty-nine people. It is now part of an enterprise digital experience suite rather than an independent startup, and its named customers are Lenovo, ADP and Akamai.

Its real strength is something we do not attempt: native integrations with Akamai, CloudFront, Cloudflare, Fastly, Vercel and WordPress that give server-side data on which AI crawlers actually reach your pages, and a taxonomy separating training crawlers from indexers and retrieval bots.

Its entry tier is narrower than the marketing suggests. Core is $250 a month and covers four engines. Claude and Gemini are not among them. The flagship experience platform they market hardest is not included at that tier either.

Pricing and features verified against the vendor's own pricing page on 16 September 2026. Vendors change both without notice, so check their live page before you decide.

Crawler infrastructure, or the whole SEO job

Scrunch answers whether AI systems can read your site. SEOLadders answers what to publish and whether it worked.

Feature SEOLaddersScrunchScrunch
Writes and publishes contentWritten, published to your CMS, on a scheduleNot offered. Their platform does not publish new content
Claude and Gemini visibilityIncluded at $97Not in the $250 Core tier. Enterprise only
Traditional SEO: keywords, ranks, auditsKeyword research, rank tracking and weekly auditsNot offered. Their audits are AEO-specific, not SEO crawls
Topic clusters with coverage trackingTopics, keywords mapped, coverage % as you publishNot offered
Link prospects with the outreach draftedFinds the page, finds the person, writes the pitchNot offered. They refer you to outreach partners
AI crawler analytics at the CDNNot offeredNative Akamai, Cloudflare, Fastly and Vercel integrations. Better than ours

If AI systems cannot crawl your site, Scrunch sees that in a way we cannot. If the problem is that the content does not exist yet, this table explains the difference.

Where each tool fits.

What Scrunch does well

  • Server-side AI crawler data through native CDN integrations, which no tool in this comparison matches.
  • A bot taxonomy separating training crawlers from indexers and retrieval bots, which most tools do not attempt.
  • Backed by $26M and now part of Sitecore, with Lenovo, ADP and Akamai named as customers.
  • Public, self-serve pricing from $250 for brands and $500 for agencies, which is unusual at that end of the market.
  • Built for enterprises that need governance, SSO and an API, all of which they offer above the entry tier.

Why teams choose SEOLadders

  • We write the content. Scrunch states plainly that their platform does not publish new content.
  • Claude and Gemini are included at $97 rather than reserved for Enterprise above a $250 entry tier.
  • Traditional SEO is in the same subscription: keyword research, rank tracking and a weekly audit of the whole site.
  • Link prospects arrive with a contact and a drafted email rather than a referral to a partner.
  • One plan, no sales call, and a seven day trial.

Most SEO tools stop at analysis. SEOLadders helps you act on it.

Instead of just showing what's wrong, SEOLadders creates the content that fixes it and drives real SEO impact.

Search engines and AI rank clear, useful answers, not just optimized pages

Writes answer-first articles built for real search and AI queries

High-quality content builds topical authority over time

Builds authority with topic clusters, not one-off posts

Well-structured content improves visibility across search and AI

Keeps your brand voice while improving discoverability

SEO insights do little if they never turn into content

Turns gaps and insights into publish-ready, cited content

Capability

How SEOLadders does it better.

One workflow that connects SEO insights, content creation and automated publishing.

Search + AI, together

Rank on Google and get recommended by AI, from one dashboard.

best crm free plan

Gap

A rival is cited, you're not

Recommendations

Target the keywords buyers search

2

Add internal links to related pages

3

Optimize structure and headings

From gaps to content

Find where AI cites a rival, get a brief, and turn it into an article.

7 ways to rank on ChatGPT

70%

Writing article…

Best CRM software

Ready to publish

Publish

Why most diets fail

Published

Content that gets referenced

Write articles built to rank on Google and get cited by AI.

How morning sunlight improves sleep

Ready to publish

Publish
WordPress
Webhook
MCP
Export

Publish on autopilot

Turn insights into ranking content and publish it to your CMS, hands-off.

Pick the right tool.

Choose Scrunch if…

Choose Scrunch when you have a CDN you control and a budget starting at $250 that expects to reach Enterprise, and your problem is that AI crawlers cannot read your site rather than that the content does not exist.

Choose SEOLadders if…

Choose SEOLadders when the content is the thing that does not exist yet, and one price beats a procurement cycle.

SEOLadders vs Scrunch, answered.

The common questions, answered straight.

Still deciding? Book a demo →

No. Sitecore announced the acquisition of Scrunch AI in June 2026, and it is now part of Sitecore's digital experience platform. Its former domain redirects.

Your move

Rank on Google. Get cited by AI.
On autopilot.

Connect your site once and the work runs in the background, it finds the topics, builds the content and authority behind them, then tracks where you land on Google and how often AI platforms recommend you.

7-day free trialNo SEO experience neededCancel anytime