The Semrush Alternative Built for Founders
You don't need 40 tools or an agency budget to build online authority. SEO Ladders gives founders everything they need to rank—without the complexity.
Semrush Was Built for Agencies
Not Founders Starting Their SEO Journey
40+ Tools Create Analysis Paralysis
When you're running a business, you don't have time to learn 40 different tools. You need clarity, not complexity.
Enterprise Pricing for Enterprise Teams
Starting at $139.95/month (and that's the basic plan), Semrush is priced for agencies with dedicated SEO teams and big budgets.
Months to Master
The learning curve is steep. Most founders give up before they see results, or end up paying consultants to use it for them.
AI Visibility Costs Extra
Semrush recently added AI visibility monitoring through Semrush One—but it costs $199/month and is bundled with features you may not need.
Built for Founders, Not Agencies
We stripped away the complexity and kept what actually matters for building online authority.
Simple by Design
Focus on what actually moves the needle. No 40-tool overwhelm—just the essentials to build your online authority.
AI-Powered Automation
Generate SEO-optimized content without being a writer. Our AI handles the heavy lifting while you stay in control of strategy.
Built for Modern SEO
AI visibility monitoring included from day one. Track how you show up in ChatGPT and Google AI Overviews—no premium add-ons required.
What Founders Actually Need
Every feature designed to help you build authority—without needing an SEO team.
Content Automation
Generate 30+ SEO-optimized articles. No writing expertise required.
Backlink Tracking
Monitor your backlink profile and find new opportunities.
AI Visibility Monitoring
Track mentions in ChatGPT and Google AI Overviews.
Keyword Research
Discover high-value keywords with search volume and difficulty.
Technical Health
Fix broken links, speed issues, and core web vitals.
Link Exchange Network
Build backlinks through our community—no cold outreach needed.
The Bottom Line
Semrush is a powerful tool—if you have the budget, the time, and the team to use it. But most founders don't.
Pricing: Semrush starts at $139.95/month for their Pro plan, with most useful features locked behind the $249.95/month Guru tier. Their new Semrush One AI bundle? That's $199/month on top of your existing subscription. SEO Ladders includes AI visibility monitoring in every plan.
Complexity: Semrush has 40+ tools because they serve everyone from solo bloggers to enterprise agencies. We focus on founders—so we built only what you need to build authority online.
AI-First: While Semrush is retrofitting AI onto their existing platform, we built with AI search in mind from day one. Track your visibility in ChatGPT and Google AI Overviews without paying extra.
Automation with Control: Our content automation helps you publish consistently without hiring writers, while you stay hands-on with strategy. You're building your authority, not outsourcing it.
Start Building Your Authority Today
Join founders who chose simplicity over complexity. Cancel anytime.