When buyers ask AI, do they hear your name?
More buyers ask ChatGPT and Perplexity than ever before. SEO Ladders tracks how ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews answer questions in your space — whether they mention you, how they frame you, and who they cite. Then it shows you exactly what to fix.
“The best options include Your brand, Competitor A, and Competitor B…”
Your buyers are asking AI — and AI has opinions about you
AI assistants are the new front page of the internet. The question isn't whether they talk about your category — it's whether they talk about you.
Search is moving inside the chatbox
Buyers ask ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews — not just ten blue links. If the AI doesn't name you in its answer, you're invisible at the exact moment of decision.
You can't improve what you can't see
You have no idea what AI actually says about you — across six different engines, hundreds of buyer questions. Guessing isn't a strategy, and checking by hand doesn't scale.
Your competitors are getting recommended
AI confidently lists 3–5 brands per answer. Every time you're not one of them, a rival is — and they're winning trust before the buyer ever reaches your site.
AI cites sources — but which ones?
Every AI answer pulls from specific pages. If you don't know what AI cites in your space, you can't earn those citations — or know which of your own pages are already working.
Ask. Measure. Improve.
We run the questions your buyers ask, measure how AI answers them, and turn the gaps into a plan you can actually execute.
Create a monitor
Pick your brand, your competitors, and the engines to track — ChatGPT, Perplexity, Gemini, Claude, Google AI Overview & AI Mode. We auto-generate a starter set of prompts from your product; edit or add your own.
We ask the AI engines your prompts
On every run we send each prompt to each engine and capture the real answer — exactly what a buyer asking that question would see, across all six surfaces at once.
We read every answer
Each response is analyzed: are you mentioned, how prominently, what's the sentiment, which competitors appear, and which pages get cited. Raw answers become structured scores.
Track the trend & act
Weekly auto-runs build your visibility trend. Content gaps show what to publish next; citation and competitor insights show where to earn ground — wired into the Article Writer.
Everything you need to win the AI answer
Measurement, competitive context, and a clear path to act — all in one place, monitored continuously.
Visibility score
One number: the share of AI answers that mention your brand at all. Watch it climb week-over-week as you close gaps and earn citations.
Share of voice
How often you appear versus each competitor across the same prompts. See exactly who AI recommends instead of you — and by how much.
Sentiment analysis
Not just whether AI names you, but how it frames you — positive, neutral, or negative — scored 0–100 and broken down by buyer intent.
Six engines, one view
ChatGPT, Perplexity, Gemini, Claude, plus Google AI Overview and AI Mode. Per-engine breakdowns show where you're strong and where you're missing.
Citation tracking
Every source AI cites in its answers — domain, owned vs. external, and order. Know which pages AI trusts in your space so you can earn the same.
Citation rank
When your pages do get cited, where do they land in the answer? Lower is better. Track which of your URLs AI reaches for first.
Your cited pages
See exactly which of your own pages AI pulls into answers — and double down on the content formats that already work.
Content gaps
Prompts where competitors show up and you never do — a concrete, prioritized 'write this next' list, sent straight to the Article Writer.
Competitor discovery
AI surfaces rivals you don't even track yet. We flag every brand named as an alternative in your space so nothing blindsides you.
Prompt Explorer
Find the right questions to track from four sources: keywords you rank for, a seed topic, Google's People Also Asked, and your Google Search Console queries.
Fan-out queries
The sub-questions engines expand your prompt into when they search the web — so you can cover what AI actually looks for, not just the headline query.
Socials & communities
When AI cites Reddit, YouTube, or other communities, you'll see it — the off-page signal that increasingly shapes what AI recommends.
Offsite mentions
Third-party pages AI cites that mention your brand — the earned coverage quietly building (or hurting) your AI reputation.
Weekly monitoring
Set it once and a monitor re-runs every week, building your trend automatically. No manual checking — just open the dashboard and see what moved.
Knowledge-base grounding
Feed your facts into the Knowledge Base and the Article Writer grounds new content in them — so the pages you publish to win AI answers are accurate to your brand.
Ask Ladders for advice
The in-app assistant reads your live results and tells you what to fix first — grounded in your actual visibility, sentiment, and gaps.
Frequently asked questions
See what AI says about you
Start tracking your brand across ChatGPT, Perplexity, Gemini, Claude, and Google AI — and get a clear plan to climb.
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